Hyper Fountain - Dornbracht

VR Experience

VR Experience

Info

Agency: Elastique
Standarchitektur & Leadagentur: Meiré und Meiré
In this Project I did the visual/design and movement research.

How can new technologies transform, enhance or even replace the encounter with the element of water?
Dornbracht is devoting time to this question during this years Fuorisalone in Milan (914 April 2019).
In the context of an immersive installation, visitors can discover water as an interface between an individual
and technology, between materiality and immateriality, between physical and virtual experience.
The project, which is entitled Is Memory Data?, takes up the brands long-standing cultural commitment at
the same time as marking the beginning of a new and experimental format: the Dornbracht Research Lab.

Milan Design Week 2019 

Awards:
ADC Silber Nagel // Exhibition Experience markenbezogen - Craft > VR / AR
ADC Silber Nagel // Digitale Erlebnisse > VR Experience
ADC Bronze Nagel // Digital - Craft > Digitale Erlebnisse

Services

Motion

Art

Location

Milan Design Week

Credits

Visual research by Dmitry Zakharov

Client

Dornbracht

Year

2022